The use of digital platforms is rapidly growing by day. For this reason, more and more people are turning to digital marketing activities as the field is becoming more lucrative. But what really is meant by digital marketing? This is the marketing of products and or services via digital technologies, the Internet being the main one, but also including, display advertising, mobile phones and other digital medium. Even though digital marketing online courses don’t share that huge amount of knowledge as world’s best universities do but still, they have emerged to help people understand digital marketing’s most vital issues and cases. These programs are aimed at developing future digital marketing leaders. They offer analysis of digital strategies, technologies and policies which have changed the marketing paradigm and the rise of digital markets worldwide. Online courses on digital marketing help students to plan, implement as well as measure the impact of digital strategies that are suited for the today’s customer and integrated with their traditional marketing and business goals. Below are ten important topics that every digital marketing online course should cover.
 

1. Search Engine Optimization and Marketing

Search engine optimization (SEO) marketing entails making money from the visits one receives in his or her site. The traffic could be through unpaid listings or free listings. Search engine marketing (SEM) on the other hand entails buying traffic through paid search listings. Online courses should cover these two aspects and clearly bring out their importance.
 

2. Digital Advertising

Advertising is no longer about print publications, billboards, radio and television. Modern technologies have brought a better concept- digital advertising. Digital advertising helps marketers and advertisers to access and appeal to their audiences in new and exciting ways and with greater precision. New advertising media, types of advertising, dynamic advertising content and advances now offer endless chances for marketers and advertisers to engage their clients in a more personal way and across all channels.
 

3. Web Design and Development

This topic introduces the learner to the design, creation and maintenance of website pages and websites. Students will learn how to critically evaluate website quality, how to create and maintain high-quality pages, the importance of web design standards and how tocreate and manipulate images.
 

4. Content Marketing

This is a strategic marketing approach that is aimed at creating and distributing consistent, relevant and valuable content to attract as well as maintain a clearly defined audience and eventually, to drive profitable customer action.  Content marketing is basically the art of communicating with customers without really selling directly. Content is the present and future of online business. You can employ the use of online writing services to help you achieve the most out of your content.
 

5. Web Analytics

Thisis the measurement, collection, analysis and reporting of web data for the aim of understanding and optimizing web usage. Web analytics is not just a process of measuring analytics but also it can also be used as a tool business research and market research and also to assess and improve the effectiveness of a site. Organizations can use web analytics applications to weigh the results of traditional print or broadcast advertising campaigns. Its applications help organizations to figure out how traffic to a given site changes after the launch of a new advertising campaign.
 

6. Display Advertising

Display advertising is all about advertising on websites. It has various different formats and has items such as audio, video, text, flash and images. In this topic learners will find out that the purpose of display advertising is to provide general advertisements as well as company messages to visitors of a website.
 

7. Organic Search Engine Results

When making a search inquiry online various listings pop up. Learners will find out that organic search engine results are the website page listings that most closely match or are similar to the user’s search query with regards to relevance. Another name for this type of search is the natural search results. Organic results bring up those sites that have high rankings and this is what Search Engine Optimization (SEO) is all about. Learners will be taken through how to ensure sites rank high in organic or natural search results.
 

8. Paid Search Engine Results

Like we have mentioned in the previous point, when making a search inquiry various results come up. Among them are the paid search results. These are simply advertisements. The site owners have paid so that their web pages display for particular keywords, so these results show up when somebody runs up a search query containing those words.
 

9. Channel Integration

This refers to the strategies that are aimed at consolidating physically or logically customer information and how this information can be used to offer an all-encompassing view of the customer.
 

10. Real Time Marketing

This is marketing that is based on the up to date events. Learners will find out that rather than coming up with a marketing plan in advance and working it out according to a fixed program, real time marketing is a strategy aimed at current, relevant trends and immediate feedback from customers.

Marketing has transformed from what it used to be decades back to a whole new thing. And the transformation keeps on taking place every other day. With the use of online transactions on various platforms increasing by the day, the need for digital marketing courses online has become eminent. The above topics are vital for every course that touches on online digital marketing. They will help learners be informed and gain better knowledge in the digital world.